Every ICO that has the possibility of becoming the next big coin has its own video.
The utility of videos in explaining and marketing your ICO make them well worth their cost in time and money. Videos in the ICO space are often overlooked, but they are a necessity in the current market.
Here are the reasons why you NEED a video to compliment your ICO.
Video Marketing WORKS
People can become interested in your ICO by reading your whitepaper or other publications.
But there is a specific power that videos hold. People love to read, but the first step towards grabbing a potential investor’s attention is giving them something to do that is stimulating, while light on their mind. This is why videos should be available to them.
When someone is searching for ICOs, they will likely end up clicking into a funnel through your advertisements.
Imagine that you are browsing on your laptop and click on an advertisement. If you are not already quite excited about the subject of your search, any distraction can cause you to immediately drop what you are doing and abandon your search.
If you are reading something that you do not yet have any emotional connection to, you will likely forget about it and move on. This is one place among many where having a professional video will make the difference.
Videos put LIFE and ENERGY into your ICO. They are also much more easily digested by an interested mind. This is why videos have such a great record when it comes to drawing people in.
Videos have the power to take the static information of a whitepaper or article and make consuming the same information a highly visual and more interactive experience.
Videos are the right way to introduce your ICO during a time when people are more distracted than ever before. People’s attention is a valuable commodity; a video will provide your ICO with the stimulating experience it needs to get people PERSONALLY invested.
A Record Of Success
While people will still read endlessly about topics that interest them, videos are now the accepted medium of choice. This is especially true in the first stages of customer engagement.
Right now, YouTube has over a billion users. This is about one-third of all internet users. On YouTube alone, more than 500 million combined hours of videos are watched every day. YouTube is full of advertising content, and people are watching.
45% of people watch more than an hour of Facebook or YouTube video content per week, and more than a third of all online activity is spent watching a video.
If you are currently relying on your whitepaper and non-video ads alone, you are missing out on a huge proportion of people’s potential engagement. It is simply irreconcilable to throw away such an opportunity, the cost in lost opportunity of which is huge.
Another critical statistic is one regarding organic marketing. People are far more likely to engage with videos than they are with written content. They are more likely to share it with their friends, and they are also more likely to make a purchase after watching a video. 64% of consumers will make a purchase after watching branded videos on social media.
The Final Verdict
If you are serious about making your ICO as successful as possible, videos need to be a part of your plan. Fortunately, there are services like Kinetic Cuts to help you take advantage of this critical resource. From animated ICO video explainers to live action narratives, we can help you build out the visuals to your blockchain platform!
A combination of a great business plan, great content marketing, and a top-notch whitepaper will take you far of course. Top it all off with a professional video, and you have the full package!